The NSPCC's purpose is to end cruelty to children. Their vision is of a society where all children are loved, valued and able to fulfil their potential.
Such a challenging aspiration requires a major shift in society. While recognising the need to provide vision and leadership, the NSPCC cannot end cruelty to children on its own and they seek to work in partnership with other agencies and individuals.
The NSPCC seeks to achieve cultural, social and political change - influencing legislation, policy, practice, attitudes and behaviours for the benefit of children and young people. This is achieved through a combination of service provision, lobbying, campaigning and public education.
